repurpose content

For any blogger or digital marketer, one of the biggest challenges is creating top-notch, high-quality content. Whether you’re writing a blog, creating an infographic, or shooting video, creating work that resonates with customers is not so easy. Creating a piece of content that will satisfy customers just enough isn’t going to keep them coming to your website. But, consistently creating great quality content can be difficult when you have a small team, and this is when the role of repurposing content comes in.

Time plays a crucial role. When you have a small team, managing the time for planning, creating, and publishing content can be a lengthy process. Most digital marketers make the mistake of working hard on creating more and more content, which ends in poor quality. Through content repurposing, you can save a tremendous amount of time without sacrificing quality. 

Interesting Fact: 25-30% of the content on the web is duplicate or repetitive, and it isn’t considered spam.

Here are some of the best ways to repurpose content:

1. Create podcasts

Podcasts are gaining popularity nowadays. People listen to podcasts while they are in the car, working out and even at home. One of the best ways to repurpose content is by creating podcasts from your already published posts. You will find different types of audiences on the web. Some people prefer reading articles; some like watching videos, and some listen to podcasts. By creating podcasts of your already published content, you would have a better way to reach a new but targeted audience.

2. Update Your Old Blog Posts

What Google wants is fresh and high-quality content. Your website may have high-quality content, but what if the information included in the blog posts is not updated? So another great way to repurpose your content is to update the old content. The good news is updating your old content can help with your site’s rankings.

3. Create Infographics Out of Your Old Content

Infographics are a combination of two words: information and graphics. An infographic is a visual representation of data. Infographics grab the attention of visitors to your site due to the colors and visuals they have. By creating and sharing an infographic, you are helping your website visitors understand the entire topic in a single picture. Google boost rankings of blog posts that have infographics in them.

4. Repost on Social Media

The best way to create new content for different social media handles is to repurpose old blogs. What you can do is repost or re-promote your old posts on social media. Before publishing anything on your social media accounts, make sure the content you select is evergreen. Evergreen content will provide the same value to the users as it did when first published.

5. Repost on Quora

Reposting on different social media handles is a great way to drive traffic. Apart from social media, Quora is also a great way to get traffic. Quora is a huge question-answer website. On this platform, you can repurpose the content by giving replies to questions. What you have to do is publish some parts of the answer, and at the bottom of your Quora answer, you need to add the link to your blog post, which answers the full question.

What are some of your favorite ways to repurpose content? Sound off in the comments below. 

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